Digital Heritage x New Audience

In this workshop, we will explore how digital and immersive experiences contribute to reaching a new audience. What strategic choices are involved, and what does this mean for your communication, audience strategy, and internal approach? By the end, you will have a clear target audience analysis, an initial concept for a digital experience, and a concrete action and format plan that will help you attract 20% new visitors within ninety days thanks to a digital experience.

Why this workshop?

More and more museums, archives, and heritage institutions are looking for ways to:

• reach younger target groups

• make digital experience a structural part of their offerings

• link new forms of storytelling to their collections

• better align marketing with a digital audience

In this workshop, we will explore how digital and immersive experiences can help with this, what strategic choices are necessary, and what this means for your communication, audience strategy, and internal approach. No experience with digital experiences? No problem – we will start at your level.

What does the workshop deliver?

In four hours, we will dive deeper into:

1. New forms of digital experience

What is currently working within museums and heritage? We will explore digital experiences that are relevant to heritage now: from VR, AR, and interactive installations to hybrid formats and AI-driven story layers.

2. Connecting with a young, digital audience

How does this target group behave? What do they expect from a digital experience? And which marketing works (and which does not)? You will receive a ready-to-implement plan for your organization.

3. The translation to your organization

Which possibilities fit your collection, ambition, and audience challenge? We will look at where you can start, which choices guide direction, and how you can organize digital experiences within your team and workflow. Your team will be able to design immersive formats themselves after this session.

4. Inspiring examples

We will discuss cases from home and abroad that demonstrate how digital experiences work in practice. From immersive experiences to digital activations and pop-up formats.

Result

After this session, you will have:

• insight into the key opportunities for digital heritage

• a shared understanding of what works for young and new audiences

• a concrete digital or immersive concept to further develop

• support within the team to build further

• inspiration from current cases and proven approaches

Suitable for: in-house team sessions, departmental days, or employee days, strategy days for management & staff, events, and conferences

Practical

Duration: 4 hours (morning or afternoon)
Location: In-house, at your own location or at Studio Immersive in Amsterdam
Costs: Starting from €300,- per person or customized pricing per group
Included: materials, preparation, intake, and delivery of the format & action plan

During a short consultation, we will prepare a proposal that exactly fits your goals, team, and context.