Digital Heritage x
New Audience

In this workshop, we will work on how digital and immersive experiences contribute to reaching new audiences. What strategic choices are involved, and what does this mean for your communication, audience strategy, and internal approach? By the end, you will have a clear target audience analysis, a first concept for a digital experience, and a concrete action and format plan that will help you attract 20% new visitors within ninety days thanks to a digital experience.

Why this workshop?

More and more museums, archives, and heritage institutions are looking for ways to:

• reach younger audiences

• make digital experiences a structural part of their offerings

• link new forms of storytelling to their collection

• better align marketing with a digital audience

In this workshop, we will explore how digital and immersive experiences can help, what strategic choices are needed, and what this means for your communication, audience strategy, and internal approach.

No experience with digital experiences? No problem – we start at your level.

What does the workshop yield?

In four hours, we will delve deeper into:

1. New forms of digital experience

What works at the moment within museums and heritage? We will explore VR, AR, interactive installations, digital storytelling, and hybrid formats, and discuss where the biggest opportunities lie.

2. Connecting with a young, digital audience

How does this audience move? What do they expect from a digital experience? And what marketing works (and what doesn't)? You will receive a ready-to-implement plan for your organization.

3. The translation to your organization

What possibilities align with your collection, ambition, and audience task? We will look at where you can start, which choices give direction, and how you can organize digital experiences within your team and workflow. Your team will be able to design immersive formats themselves after the session.

4. Inspiring examples

We will discuss cases from home and abroad that show how digital experiences work in practice. From immersive experiences to digital activations and pop-up formats.

Results

After this session, you will have:

• a clear overview of the opportunities for digital heritage

• insight into what works for young and new audiences

• concrete tools to take the next step, suited to your organization

• inspiration from current cases and proven approaches

Practical

Date: Flexible / By arrangement
Duration: A half-day (morning 09.30 - 13.00 / afternoon 13.00 - 16.30)
Location: Studio Immersive (Amsterdam center) or at your location.
Cost: starting from €350,-. During a brief consultation, we will put together a proposal that perfectly fits your goals and budget.