Studio Immersive regularly conducts webinars on participation, storytelling, and the use of digital heritage within heritage projects. Do you want to stay updated on new webinars?

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Webinar: Digital Heritage x New Audience

How do you implement new forms of digital experiences within your organization? And how do you align marketing with a young, digital audience? In this recorded webinar, Studio Immersive and VZ Consulting demonstrate how brand activation and immersive experiences enhance each other. It is an exploratory session about the power of digital storytelling within the heritage sector.

Digital Experiences with Heritage

Young people and young adults visit relatively few museums but have a strong interest in experiential storytelling. By translating heritage into digital and interactive experiences, there is an opportunity to truly reach this generation.

This shift aligns with a broader trend in art, culture, and entertainment, where storytelling is increasingly used in hybrid, physical, and digital formats to enhance engagement and relevance.

What You Will Take Away from This Webinar

The recording will cover among other topics:

• How to implement new forms of experiences within your organization and how to align marketing with a younger, digital audience

• How brand activation and immersive experiences strengthen each other

• Examples of VR and AR, immersive set designs, pop-up formats, and international cases

The session offers inspiration and concrete tools for heritage professionals looking to the future of digital and immersive audience development.

About the Speakers

Studio Immersive developed immersive productions such as Walking on Clogs through the Village and Schokland No Way Back. Productions that make history tangible for a young audience with innovative digital technology.

VZ Consulting advises cultural and leisure organizations in the field of digital strategy and audience development, focusing on strategy and implementation.

Made possible by the VSB Fund