Studio Immersief regularly hosts webinars on participation, storytelling, and the use of digital tools in heritage projects.

Webinar: Digital Heritage x New Audience

How do you implement new forms of digital experiences within your organization? And how do you align marketing with a young, digital audience? In this recorded webinar, Studio Immersief and VZ Consulting demonstrate how brand activation and immersive experiences reinforce each other. An exploratory session on the power of digital storytelling within the heritage sector.

Young people and young adults visit relatively few museums but have a strong interest in experiential storytelling. By translating heritage into digital and interactive experiences, there is an opportunity to truly reach this generation.

This shift aligns with a broader trend in art, culture, and entertainment, where storytelling is increasingly used in hybrid, physical, and digital formats to enhance engagement and relevance.

Webinar: From Collection to Digital Experience with AI

Every day you read in the news that AI is changing our work. AI is a new technology that is getting better and faster. It's not going away.

In the heritage sector, AI offers many opportunities, but there are also concerns. In oral history (interviews), AI can be helpful. For example, AI can convert spoken text into written text. And that text can be easily searched afterward. AI can also assist in viewing and comparing many interviews more quickly. However, AI can also pose problems, especially with collections related to the colonial past.

In this webinar, we will explore how to use AI in a responsible manner. The goal is: the story becomes richer and deeper, not simpler. You will see how AI can assist in storytelling with more layers and nuance. You will also learn how AI can provide an additional entry point to your collection without losing important details.