Studio Immersief regularly hosts webinars on participation, storytelling, and the use of digital tools within heritage projects.
🎧 Prefer to listen? The episodes are also available on Spotify.

Online session: How to reach a young audience with digitized heritage

How do you implement new forms of digital experience within your organization? And how do you align marketing with a young, digital audience? In this recorded webinar, Studio Immersief and VZ Consulting show how brand activation and immersive experience reinforce each other. An exploratory session on the power of digital storytelling within the heritage sector.

Youth and young adults visit museums relatively infrequently, but they have a strong interest in experiential storytelling. By translating heritage into digital and interactive experiences, an opportunity arises to truly reach this generation.

This shift fits into a broader trend in art, culture, and entertainment, where storytelling is increasingly used in hybrid, physical, and digital formats to increase engagement and relevance.

Online session: From collection to digital experience with AI

Every day you read in the news that AI is changing our work. AI is a new technology that is rapidly improving. It is here to stay.

In the heritage sector, AI offers many opportunities, but there are also concerns. In oral history (interviews), AI can help. For example: AI can convert spoken text into written text, making it easily searchable. AI can also help analyze and compare many interviews more quickly. However, AI can also cause problems, particularly with collections concerning the colonial past.

In this webinar, we explore how to use AI in a responsible way. The goal is: the story becomes wealthier and deeper, not simpler. You will see how AI can assist in storytelling with more layers and nuance. You will also learn how AI can serve as an additional portal to your collection without losing important details.

🎧 Prefer to listen? The episodes are also on Spotify.