How do you translate heritage into digital and interactive experiences that connect with today's audience? And how do you ensure that this really takes off within your organization? This workshop builds on the webinar Digital Heritage x New Audience and takes it a step further: from inspiration to concrete next steps, tailored to your organization, audience, and ambitions.
Why this workshop?
More and more museums, archives, and heritage institutions are looking for ways to:
reach younger target groups
make digital experiences a structural part of their offerings
link new forms of storytelling to their collection
better align marketing with a digital audience
In this workshop, we will jointly explore how digital and immersive experiences can help, what choices play a role, and what this means for your communication, audience strategy, and internal approach.
What will the workshop yield?
In this session, we will delve deeper into:
1. New forms of digital experience
What is currently working within museums and heritage? We will explore VR, AR, interactive installations, digital storytelling, and hybrid formats, and discuss where the greatest opportunities lie.
2. Connecting with a young, digital audience
How does this target group move? What do they expect from a digital experience? And which marketing works (and which does not)?
3. The translation to your organization
Which possibilities fit your collection, ambition, and audience challenge? We will look at where you can start, what choices guide direction, and how to organize digital experience within your team and workflow.
4. Inspiring examples
We will discuss cases from home and abroad that demonstrate how digital experience works in practice. From immersive experiences to digital activations and pop-up formats.
Result
After this session, you will have:
a clear overview of the opportunities for digital heritage
insight into what works for young and new audiences
concrete tools to take the next step, in line with your organization
inspiration from current cases and proven approaches
Practical
📅 In consultation
⏰ A session
📍 Studio Immersive or at your organization
💰 t.b.d.
Want to know more?
Do you want to brainstorm or see if this workshop meets your needs? Schedule a no-obligation introductory meeting!