How do you implement new forms of experience within your organization, and how does marketing connect with a younger, digital audience? In this webinar, Studio Immersief and VZ Consulting will show how brand activation and immersive experiences strengthen each other. Get inspired in an exploratory webinar about the power of digital storytelling in heritage. 📅 Tue, November 18, 2025 ⏰ 1:30 PM - 2:15 PM 📍 Online via a special link 💰 Free participation
Digital Experiences with Heritage
Young people and young adults visit relatively few museums, but show a strong interest in experiential storytelling. By translating heritage into digital and interactive experiences, a unique opportunity arises to truly engage this generation. Research shows that these target groups no longer want to passively observe art or heritage, but want to actively experience it.
This shift is part of a broader trend in the (entertainment) industry, where storytelling expands into physical and interactive forms to enhance engagement and (brand) loyalty.
What You Take Away from the Webinar
Are you ready to make the leap to digital and immersive heritage? In this webinar, you'll gain insights into:
How new forms of experience can be implemented within your organization, and how marketing aligns with a younger, digital audience.
How brand activation and immersive experience strengthen each other.
Examples of VR and AR, immersive set designs, pop-up stores, and international best practices. This webinar offers inspiration and concrete tools for heritage professionals who want to lead the way.
Studio Immersive x
VZ Consulting
Studio Immersive developed among other things the immersive productions 'Walking on Clogs through the Village' - about Dutch soldiers in the Dutch East Indies (1945-1949), and 'Schokland - No Turning Back', about the disappeared island of Schokland and contemporary climate change. Productions that make history tangible for a young audience with the help of innovative digital technology. VZ Consulting advises cultural and leisure organizations on digital transformation and audience development, focusing on strategy and implementation.
